Derrick Borte’s The Joneses arrived with a razor-sharp premise. A perfectly curated fake family moves into suburbia, not for love or belonging, but to sell consumer envy by living it. They flaunt luxury cars, designer clothes, the latest gadgets, all while pretending to be the ideal neighbours. It’s a satire that feels uncomfortably close to truth. Yet for all its wit, the ending of the film rushes past its own setup. Steve, the father figure played by David Duchovny, rebels against the system in a single stroke, and Kate, Demi Moore’s icy matriarch, suddenly joins him as they drive off together. The resolution is quick, convenient, and unearned.
But what if the ending unfolded more slowly, letting the weight of its themes come crashing down? What if the suicide that rocks the neighbourhood wasn’t just a byproduct of envy, but the direct consequence of Steve’s own actions? In that unraveling lies a sharper, more haunting story.
The Fatal Sale
From the beginning, Steve is the weak link in the Joneses operation. Unlike his polished “family,” he struggles to weave product pitches smoothly into everyday conversation. His attempts are clumsy, his eagerness too obvious. Kate scolds him, the “children” roll their eyes, and he is left desperate to prove he belongs.
So he pushes harder. Zeroing in on a vulnerable neighbour, Steve goes all-in on a sales pitch. Maybe it’s the promise of a luxury car, or a set of golf clubs, or some status symbol that glimmers with importance. Against the odds, his effort works. The neighbour caves, makes the purchase, and for the first time, Steve feels successful.
That triumph is short-lived. The neighbour has overextended himself, chasing an image he cannot afford, and the financial strain spirals into despair. When the man takes his own life, the illusion of harmless consumerism shatters. Steve is no longer complicit in a vague system. He is directly responsible.
The Walls Closing In
The tragedy leaves Steve shellshocked. He cannot admit his role, but he cannot keep going either. Every time he tries to pitch a product, the words die in his throat. His confidence evaporates, his charm falters. The Joneses machine still hums around him, Kate sharper than ever, the company pressing for results, but Steve is broken.
The neighbours, once dazzled by the family, begin to sense something is off. Whispers ripple through the community. Envy curdles into resentment. Slowly, the walls close in on Steve, and he becomes the fracture line that threatens to break the entire façade.
The Confession
It doesn’t end with a heroic speech but with a collapse. At a neighbourhood gathering, Steve blurts out the truth. He admits they are actors, salespeople in disguise, and worse, that his own success helped push a neighbour to his death. The confession is messy, awkward, filled with guilt. He doesn’t deliver it to inspire change but because he can no longer hold the weight of the lie.
It is repentance, not rebellion.
The Aftermath
The company reacts with cold efficiency. The Joneses are reassigned, a new “father” slotted into Steve’s vacant role. Kate does not look back. Her devotion to the illusion is too deep, her fear of losing everything too strong. She chooses the safety of the system over the risk of authenticity.
Steve is left behind, disgraced but oddly lighter. The neighbours, stunned by his honesty, don’t shun him entirely. One offers him a modest, sincere job — something small, unremarkable, and real. For the first time, Steve earns without selling envy, and though it is humble, it is human.
A Story That Lingers
This reimagined ending would allow The Joneses to breathe, to close with the same incisive power that its premise promised. The suicide becomes the turning point of Steve’s arc, tying him directly to the consequences of his ambition. The walls closing in on him build natural tension, and the final fracture delivers not a neat romantic escape, but a bittersweet truth.
Steve learns, too late, that envy is not a foundation for life. He sought validation by making others jealous, only to discover that real worth can only be earned honestly. Meanwhile, the machine rolls on, indifferent, installing a new Joneses family for the next neighbourhood. The satire deepens.
Instead of fading out on an unbelievable reconciliation, the story would end with a man stripped of illusions, standing face-to-face with sincerity for the first time. And that, far more than a ride into the sunset, is the ending The Joneses deserved.
Thanks,
Ira